The core aim of the project “Youth Marketing Policy Makers for Sustainable Development” is to increase the creativity of young people and to contribute to developing the capabilities of civil society organizations in the youth field through gaining marketing management knowledge about the three pillars of sustainable development: economic, social and environmental benefits.
Previous experiences from preceding individual and common activities realized from consortium members, primarily based on achieved outcomes in former Youth in Action projects (Youth Marketing Leaders for Sustainable Development, Youth Marketing Policy Makers, Youth Marketing Leaders and Youth Long Term Policy), encouraged consortium members to develop the idea of Capacity Building in the field of Youth around the world in order to learn the best practices and promotion tools for creating policies and implementing imaginative marketing campaigns for sustainable development through using social media.
Reinforced mentorship will be personalized for the needs of each participants with fewer opportunities.
In this context the project gathers 12 organizations from 11 countries: Bulgaria; Croatia; Czech Republic; Ghana; Kyrgyzstan; Former Yugoslav Republic of Macedonia; Nepal, Poland; Romania; Slovakia and Slovenia.
Project is focused on creating synergies between the objectives:
- Capacity building and establishing long-term mutual transcontinental cooperation among youth workers from Africa, Asia and Europe;
- Rising knowledge for sustainable development (Environmental, Economic and Social well-being for today and tomorrow);
- Increasing sense and initiative for Sustainable Development through Marketing Creativity and Communication;
The partners believe that youth, as members of a civil society, creating effective marketing policies and campaigns can be key players in the implementation of sustainable economic and democratic development.
Poverty reduction, social justice and environmental sustainability are the great moral and political imperative of our age. This imperative can only be fulfilled if there is a radical shift. At the heart of this shift in the global innovation agenda is a greater respect for cultural variety, regional diversity and democratic accountability.